Recloseted Consulting, Inc.
Shaped organic social media and podcast content for a sustainable fashion consulting firm.
Year
July 2023 - February 2024
My Deliverables
Podcast Editing & Distribution
Organic Instagram Content
Community Management
About the Brand
Recloseted provides educational digital products and consulting services to those who want to launch a sustainable fashion brand.
The role of the Recloseted Radio podcast and other social media channels is to cultivate a community by providing educational content on business, sustainability, and the fashion industry.
The Challenge
As a boutique startup, the team needed more marketers on staff to create and manage content in order for the firm to develop new products and grow its sales funnel.
The Podcast
The Recloseted Radio podcast is the firm’s main and longest running media channel.
The goal of the weekly podcast is to provide educational content about sustainability issues and pain points the audience encounters when building their fashion brand and promote our digital products.
I edited 23 episodes and did post-production in GarageBand, and shared episodes in relevant community groups contributing to the show’s 10,000 downloads.
" We need access to business models that are regenerative… and fair pay and secure environments for everyone who works in fashion"
— Federica Marchionni, CEO of Global Fashion Agenda
We used the brand’s Instagram account to share podcast content and promote each new episode, as well as provide educational content, and behind-the-scenes videos on entrepreneurship.
YouTube
In September, 2023, Recloseted CEO Selina Ho and I attended the Global Fashion Summit, hosted by the Global Fashion Agenda. The annual summit is the largest sustainable fashion conference in the world, where industry experts, suppliers, and advocates meet to learn and collaborate.
Selina and I recapped our experience on Recloseted’s YouTube channel.