One Health
Created a partnership marketing campaign and paid marketing content for a fictional healthcare brand.
Year
2025
My Deliverables
Partnership Marketing Campaign
Paid Marketing Campaign
Organic Instagram Content
About the Brand
One Health is a general hospital that has been serving patients in New York City for over 50 years.
The Challenge
The organization was struggling to adapt to the digital demands of our time. To reach a new market and customer base, One Health launched a mobile app and digital health service.
My role was to upgrade One Health’s digital presence and promote new One Health app through organic social media, social partnerships, and paid marketing.
Partnership Campaign
To reach a new audience, I developed a partnership campaign as part of project brief.
While there are many growth strategies, I chose to pursue a donation-based partnership campaign with Glynwood Center for Regional Food and Farming.
Unlike One Health, Glynwood is a real organization and has been building a network of farmers, distributors, and consumers in New York's Hudson Valley for over 25 years.
For the partnership campaign:, One Health donate $100 for every new download of the One Health app.
All donations support Glynwood's equitable food system initiatives, like the Regional Food for Health program, in New York's Hudson Valley.
Why This Strategy?
Encourages One Health App Downloads
A donation campaign tied to app downloads dovetails with One Health’s larger digital marketing strategy and business strategy – the main goal of which is to increase app downloads and downloads are one of the main metrics of success.
Audience & Issue Alignment
There are structure similarities between industrialized food systems and our health system, with similar customers falling through the metaphorical gaps. The people who cannot access healthy foods can also face issues accessing medical care.
